Our newest collection, Centric Eccentric, features bold, global prints, bright colors, and unexpected fabrics. To learn more about about inspiration behind this collection we sat down with Jeremy Somers of Circleline Designs in London to talk more about his printmaking studio and the story behind this collection.
ELOQUII: We’d love to learn more about your studio, what has been its evolution?
Jeremy Somers: Dietmar Voegel and myself started Circleline 20 years ago. Our aim was to produce a collection that breaks the rules and pushes the boundaries of what clients perceive as commercial design. One of the first studios to embrace digital design and printing over the years, we have worked on everything from underpants to haute couture. We don’t look to catwalks for inspirations, and our collection has always stayed true to our concept: be original.
ELOQUII: Has your background always been in prints? If not, what has your journey been like?
JS: I studied textiles and fashion at Brighton University, and upon graduating I went to work at a print mill in Austria called F. M. Rhomberg and then on to the high end fabric company Jakob Schlaepfer in Switzerland. Dietmar’s journey was somewhat different. After finishing his studies, he spent several years acting on the stage. It was on coming back to live in the U.K. 21 years ago that we decided to set up our own design business and embrace our strong design concept ideas. With my more classical training in textiles and Dietmar’s very different artistic approach, we created something new and exciting.
ELOQUII: What is a typical day for you in (or out) of the studio?
JS: In the studio our days are spent designing, drawing, getting inspired—we are always looking for new techniques, new inspiration, and we all visit exhibitions regularly. We are constantly sharing ideas and getting feedback from our sales team. Twice a year we also work on the trend forecast for the magazine Textile View. It’s always an exciting project and a spring board for the new collection.
JS: These prints have inspiration from several sources. Art deco, Africa. They have a simple bold line and the coming together of the various styles creates a modern design with a classic twist. Colour also plays a huge part in the design process, adding unusual colours can change the look of a design and make it fresh and new. I always think if you feel as if something is too familiar it’s probably not very new, and if you feel something that makes you feel slightly uncomfortable, then you’re probably on to something. I think we have that gut instinct with design. My feeling about the Circleline Designs in your collection is they have something classic but when you look closer the shapes and colour are new and exciting. Africa meets art deco, folk, ironwork….taking it all throwing it around and making it new.
Feeling inspired? Us too! Browse the collection lookbook above for more details, then shop all new arrivals HERE and our favorites from the collection below: