Rochelle from Beauticurve

Remember when we told you that our Creative Director, Jodi Arnold, has a style crush on Rochelle from Beauticurve? We were so impressed by her natural instinct for style that she’s become our latest Style Muse! She came to visit our office in NYC where she selected her favorite styles from our pre-fall collection, Green Envy.

Because true style extends beyond individual pieces, we asked Rochelle to put together her picks for a shoot in the streets of Gramercy Park. If you think stripes are only for nautical moments, her combinations of leopard, floral, and perforated faux leather will convince you otherwise. Be inspired by her pairings (photos, above) or create your own looks from her expert selection.

Her bold approach was such an inspiration that we had to ask Rochelle even more questions, including the lightning round we had so much fun with during our interview with Allison from Curvy Girl Chic.

ELOQUII: Has your style changed since you started Beauticurve?

Rochelle: Not dramatically. If anything I’ve just become more confident in my wardrobe choices and have been a bit more adventurous when it comes to trying new looks.

E: What’s the most common question your readers ask?

R: I always get asked about advice for starting a blog. I always answer – Just go for it! I didn’t have a “Mission Statement” or a 5 year plan when I started. I just wanted to share.

E: What’s one trend that you can’t stop loving and one trend that you won’t try again?

R: So, I’m obsessed with distressed boyfriend jeans (ELOQUII note: we have some hot new denim coming soon - stay tuned!). I want to wear them every day. I’ve been over the overall trend since my 13th birthday party… they had Mickey and the gang on them…tragic.

E: What trends are you most looking forward to this fall?

R: I love a Cape. Can’t wait to wrap up in one. I also am looking forward to holding on to my heavier crop tops by adding a crisp button down.

E: Do you have any hobbies?

R: I love to travel. Eat out. Shop. Workout. Hunt for recipes on Pinterest.

And now for the style lightning round!

Leopard or zebra?


Sweater or sweatshirt?


Jumpsuit or pant suit?

Pant suit

Pleated or pencil? 


Black or camel? 


Ankle booties or sneakers?

Ankle booties

East coast or west coast? 

West coast - of course! Born & raised!

Curly or straight?


If you want to bond with Rochelle over your mutual love of pumpkin pie ice cream & state fairs, head on over to her Instagram, but if you’re looking to steal her style, shop her picks right this way.

BlogKelly Goldston