ELOQUII x Stone Fox Bride Collaboration
We know it may be cliché, but it’s true—your wedding is one of the most exciting days of your life. That’s why when we had the opportunity to collaborate with the uber-cool Stone Fox Bride on a line of plus size bridal gowns, we nearly fell out of our chairs. For the uninitiated, Stone Fox Bride is the destination for cool brides with a modern, laidback vibe. Known for their vintage-inspired silhouettes, flower crowns, and delicate jewelry, Refinery29 heralded Stone Fox as “the boutique for the engaged and hip.”
As always, the collaboration sprang from friends. Molly Guy, Stone Fox’s boho-chic Creative Director and Founder, was “desperate to collaborate with an innovative, high-style (plus size) fashion brand.” She reached out to Becca Thorpe, an agent at Muse Models, and Nicolette Mason, blogger and contributor with Marie Claire, and “both suggested I reach out to the team at ELOQUII…and the creative energy in the room was palpable.”
[clickToTweet tweet="'The creative energy in the room was palpable' during @ELOQUII & @StoneFoxBride's collab. #ELOQUIIxSFB" quote="'The creative energy in the room was palpable.' -Stone Fox Bride founder & creative director Molly Guy, on meeting team ELOQUII" theme="style1"]
Our Creative Director Jodi Arnold was equally thrilled. “We are always looking for opportunities to provide our customer with more fashionable clothing where it does not exist—and especially on a day like your wedding day where you deserve to look and feel your very best! We knew that by working with Stone Fox Bride, a brand coveted by women of all sizes, and lending our fit expertise to the Stone Fox aesthetic, we’d be providing options currently unavailable in the plus size bridal market.”
[clickToTweet tweet="'We're always looking to provide our customer with more fashionable clothing where it doesn't exist.' #ELOQUIIxSFB" quote="'We're always looking to provide our customer with more fashionable clothing where it doesn't exist, especially on a day like your wedding day.' -ELOQUII creative director Jodi Arnold " theme="style1"]
As part of the project, we consulted with the Stone Fox team to adapt their bestselling gowns with a plus size fit in mind. These confections include The Valentina, an ombre rose silk crepe gown, and The Glenda, a dramatic, silk crepe robe dress (recognize it on Marnie from this season of Girls?).
But since we all know wedding season isn’t just one day (and isn’t just for the bride), we asked Molly to choose her favorite party-ready looks on ELOQUII.com for brides and guests alike. And as ELOQUII super-fans will likely notice, many of our favorite dresses are now available in white: perfect for showers, rehearsal dinners, and even the main event itself!