How Does Alex Holiday?


This holiday season, ELOQUII has invited some of our fave friends to share how they holiday, from festive traditions to getting ready tips. For some inspiration for your holiday #XOQ, check out an exclusive ELQ&A with Alex, also know as the Beautilitarian Name: Alex Michael May

Location: Sunny Los Angeles

Job: Creative Director

Describe yourself in 5 words: Outgoing, creative, positive, encouraging, silly.

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Where's the place that you call home? Both Los Angeles and my hometown of Omaha, Nebraska (which I affectionately call Homaha!)

Happiest holiday tradition: Fir scented candles since I rarely get around to putting up that tree...

Sparkles or velvet? Why not both? DON'T YOU DARE MAKE ME CHOOSE!

Instant outfit update: necklace or earring? Apparently I'm highly indecisive- depends!! Ugh, necklace is more versatile.


Stilettos or flats? Flats- I'm 5'10!

5 things on your wish list? I'm a beauty addict, so anything from Sephora! Really into cool masks and K-Beauty treatments right now, like the magnetic mask from Dr. Brandt and Fresh Brown Sugar Scrub. I love everything from and I am a sucker for beautiful scented candles (like Voluspa!). I also LOVE perfume, like Le Labo Santal 33 and Commodity Book, This year I want to try Elizabeth & James!

The best gift to give this year? I love gifts that do good, so supporting brands with giveback components and anything encouraging. Some favorites: The Giving Keys, Krotchet Kids, The Bloomerie, So Worth Loving, Saje (amazing oil diffusers and essential oils that I can't sleep without!) and so many more! I try to buy give back whenever possible!


Smokey eye or bold lip? Both, but one at a time. I learned this the hard way. I love a smokey eye with a nude lip, and this was my go-to for yearssss but recently I'm SO into the bold lip trend! Literally can't get enough.

Best lipstick on the planet? I LOVE all the long wear matte lipsticks, and my favorite brand currently is Dose of Colors! They have the best colors and last forever without being overly drying. I want them all! Current favorites include Truffle and the new Black Rose.

What are your secrets to creating a good #XOQ? I think movement and caption real, unposed moments are the key to getting your personality through in a photo!



The beauty trick that keeps you beautiful? Taking care of my skin! I went years without washing my face properly at night, and would even (gasp!) sleep with my makeup on (don't judge me, I've changed my ways!). Now, I am diligent about my routine, and I wash, tone, Serum, and moisturize always. Exfoliating regularly has changed my life. I also find that the Hourglass Ambient Lighting in Dim Light Powder acts as an IRL filter when you dust it all over your face and decolletage before you go out. I warned you that I would talk beauty all day! Last one: Ouai Texturizing Spray...It's like a hybrid between dry shampoo and hair spray and pumps up the volume for a day-to-night refresh. I love to spray, tousle, and create effortless waves with a straightener before I zip out the door! 

Most delicious holiday recipe? Gingerbread bars. You have to try them, they're INSANE.


Best stocking stuffer? Travel-sized beauty items!

This year, I'll be spending the holidays with...My family and fiance in Mexico before Christmas and then back in (hopefully snowy white Christmas) Omaha!