Our First TV Commercial


Paging Don Draper! Today, we’re SO BEYOND EXCITED to announce that we produced our first ever TV commercial. Like, a full-blown, it could come up on your screen during the Real Housewives, we even had one of those clapperboard things, commercial. We filmed it with five real customers in our office in New York, and they were so amazing that we have an extended 90-second cut to share with you here: [embed]https://www.youtube.com/watch?v=XBwqYpdllUk[/embed]

When we first thought about our commercial concept, the one thing we knew we needed was to feature real customers. In case you couldn’t tell, we’re more than a little obsessed with our customers, so we were certain that no one could speak with more authority about us than you. Even though our production team was a little nervous that we wouldn’t have any actors and that the spots would be completely unscripted, we reassured them that our custys would be naturals.

We racked our brains, scanned through the #XOQ hashtag, and reminisced about our most enlightening customer convos and invited five of our faves to our office to shoot. And we didn’t let anything—a blizzard, canceled flights, and closed nail salons—stand in our way.

Meet our five commercial superstars—Kristen, Mindy, Emmicia, Jenny, and Gena—get a behind-the-scenes look at the making of our first here:


Are you as star-struck as we are? Hear more from the girls by clicking on their names here: Kristen, Mindy, Emmicia, Jenny, and Gena.