NYC — We're Back! We're Opening a Store in SoHo!


You heard it here first, New York City, we are BACK! Back by popular demand, we are opening our sixth store(!) in the heart of the NYC shopping district of SoHo. What was once a holiday pop-up, is now a fully functioning (and beautiful) store located at 120 Wooster Street.

Did you love the pop-up? So did we! We’ve taken the spirit and space you loved about the old pop-up and added some new elements to our latest store. The store, designed entirely by the ELOQUII store team, features feminine and polished décor in a neutral color palette, an elevated fitting room area, and frequently updated storefront windows always displaying our brand ethos: “Which part of this store is yours? All of it.”

Beyond signature, trend-driven styles you know and love, our store will also include our signature complimentary personal styling program. Sign-up for a free one-on-one appointment, group styling, or styling party with any of our trained stylists for a customized experience. Unique to this location, our store team will work closely with our in-house technical designers to advise on the fit of the styles in real time to make sure you have the best experience possible.

Excited to join us in store? We can’t wait to see you! Make sure to check our emails and socials for announcements over early access to new arrivals, exclusive in-store events, and our redeemable and earnable app-based rewards program.

Want to celebrate with us? We’re hosting our Grand Opening Party on Thursday, May 16th at 5:30pm at 120 Wooster Street. RSVP here — we can’t wait to see you!


120 Wooster Street
(Between Prince and Spring)
New York, NY 10012

Monday - Friday | 11AM to 8PM
Saturday | 10AM to 8PM
Sunday | 11AM to 7PM

Natalie Shell