Recap: Essence Music Festival

Did you catch us at ESSENCE Music Festival this year? We loved traveling to New Orleans and meeting everyone at the Convention Center. What a weekend! Check out some of the highlights from our adventures during the Festival.

This year, for the first time, our activations took place on the floor of the Convention Center. We had an incredible time connecting with our customers, meeting new ELOQUII fans, and handing out special printed materials to everyone who stopped by. If you saw us, you probably met our amazing associates, Sandra and Shemica!

We hosted a panel, “You are Royalty. Reign On” about self-love and confidence as a woman of color. The panel featured the talented Amber Riley, who in addition to sharing her inspiring journey, graced the stage with some of her new music.

Our two social correspondents, @chardlinechanel and @hayet.rida, kept the party going at all hours and show us around NOLA. We highlighted their story on our Instagram for the full recap.

What an incredible year! Thanks to everyone who stopped by our booth on the Convention floor. Can’t wait to see you next year!

Natalie Shell