Recap: NYFW & theCURVYcon
September has to be one of our favorite times of year—the changing seasons, crisp mornings, and of course, New York Fashion Week. This year, we were excited to activate in so many ways during the week, culminating in a fabulous time at theCURVYcon, a shopping expo for the plus-size fashion industry with shopping booths from brands, panels, and—of course—fashion!
Our activities this year centered around our theme “be your own muse.” Inspired by our customers and friends of the brand, we are continually inspired by the amazing work and #XOQs — naturally, we had to create a museum like experience to showcase how our customer wears ELOQUII to bend the world toward her.
We kicked the week off with a preview party for influencers showing the latest fall fashions for the rest of the year. Attendees heard from our Director of Design, Yesenia Torres, as she walked through the upcoming collections and trends. The evening also included live illustration by artist Teresa Baxter, dancing, and delicious cheese boards.
We continued to then celebrate in style at CURVYcon over the weekend! At our booth, customers shopped with us, took Boomerangs in front of our decorative #XOQ wall, and received custom pins designed by ELOQUII customer Amanda Stilwell. Those heading down to our store in SoHo also received pre-loaded subway cars for a roundtrip ticket!
We had the best time meeting everyone, dancing, and celebrating. Can’t wait to do it again next year!