Introducing: Refinery29 x ELOQUII
Exciting news! Today, we’re thrilled to announce the launch of The Weekender, the first-ever crowdsourced plus-size collection from Refinery29 x ELOQUII. Based on insights from a nationwide survey of women sizes 12 and up, we worked with the Refinery29 team to uncover what was missing from these women’s closets.
So, what was it? Weekend wear.
Weekend wear that will take you from Saturday brunch to date night or from a daytime event (we know apple picking season is just around the corner!) to a girls night out. Weekend wear that was comfortable, fashionable, and interchangeable—a true capsule collection. Weekend wear that represented the voices of over 1,000 women we surveyed and directly from our 29 brand ambassadors.
After surveying and identifying the collection’s need, we selected our 29 ambassadors, known as The Weekenders, and launched digital forums so we could all hear firsthand what was needed in her wardrobe, who she considers her style icons, and how she defines her personal style. We then collected all these comments and handed off the research to our design team, who began creating sketches for the collection. The sketches, mood-board, and styles were then sent to our ambassadors for additional testing until the collection was narrowed down to the final styles and colorwaves.
A common theme was creating something for the gap in her closet (which was either “CEO” or “just rolled out of bed”); something that is versatile, and above all, wearable. To give our customers what we know they needed, the Refinery29 x ELOQUII collection delivers on the need for fall wardrobe staples that are effortlessly chic, feminine, and elevated basics perfect for any weekend outfit. As a Weekender, the wearer will feel polished, confident, and can be experimental with textures, lengths, and trends knowing that these pieces are those you cherish in your closet for a good, long time.
Working with Refinery29 allowed us to tackle this need in the best way possible. You know us and our dedication to value of to the perfect fit and always launching trend-driven designs. Driven by our customer in everything we do, it was only natural to work with a brand as similarly aligned. Refinery29’s commitment to radical inclusivity and representation allowed us to foster this authentic relationship with our ambassadors surveyed audience, and maintain a trusted two-way dialogue throughout the collection’s development.
Ready to kick off your Weekend? Check out the full collection and start building your fall closet today!