Blogger Spotlight: Rochelle from Beauticurve


When we began our Blogger Spotlight series, our Creative Director Jodi Arnold insisted that we get to know Rochelle from Beauticurve. She loved her unique, elevated sense of style and we totally fell in full swoon with her outfit photos. Get to know the California native turned Arkansas style star in our interview below!

ELOQUII: Tell us about your blog, beauticurve.

Rochelle: I officially launched my blog beauticurve in January 2013. The blog is aimed at everyday women (sizes 14 and up) and features my personal style diary while offering shopping and style advice. I pride myself in being a curvy young lady who embraces my figure and loves fashion for all sizes.

It all really started with a few OOTD (outfit of the day) post to my Instagram page. My page started growing all of the sudden and people wanted information about what I was wearing. The whole process was really organic and unexpected. After much encouragement from strangers, friends, my husband and a growing Instagram audience, I launched the site.

E: What’s been your favorite style moment thus far? 

R: I’m a girl that explores plenty of different looks and styles. I think my all-time favorite style moment was an outfit consisting of a black quilted full midi skirt / white button down crop top and an over-sized chandelier necklace. I just felt like the chic lady I always want to look like.

E: Let’s talk summer style! What are you most looking forward to wearing?   

R: Of course the crop top. I’m also really into summer hats right now. I recently did a post on my blog featuring my vacation style. That outfit captured all of my summer must haves in one look: Straw Fedora, Pompom Bracelets, Colorful Palazzo Pants, and White Crop Top.

E: What ELOQUII pieces are on your wish list & why?

R: My wish list includes but is definitely not limited to ..the Lace Crop Top. I think that it is totally me. Edgy and classy at the same time. Funners.

E: What’s one item you regret purchasing?

R: Well besides my Juicy Couture collection – remnants of which sold on Ebay recently. To be honest there’s not much that I regret purchasing. I even enjoyed my Juicy stuff pre my 25th birthday.  Shopping is therapeutic so even if I didn’t wear it, it probably made me feel better when I bought it. That makes it worth it, right?

E: Blogger/vlogger shoutout – who do you love to read/watch & why?

R: I love GabiFresh, she was really the first blogger that I stalked religiously. I totally feel like I know her. She is a pioneer in the plus size blogging world and continues to give great style and be innovative.  Along the way I’ve bookmarked a few more style bloggers. Some would be surprised to know I gain a lot of inspiration from straight size bloggers as well. Non-curvy Devon Rachel really relates to the Cali girl in me.  Her beach waves and classic style with a bohemian flare is everything. Krysten Lee (noncurvy) is so uptown and fab. Chastity Garner is another plus size style blogger I have come to love. Her looks are timeless and consistent. I mainly view Vlogs for my beauty regimins/looks. I frequent Nitraab and Nicole Guerriero on YouTube. I also live for Refinery29 articles.

Thanks so much for sharing with us, Rochelle!