We met Jacquelyn after she wore Eloquii in her booth at the Architectural Digest Design Show in New York, NY. I know choosing what to wear and how to represent yourself at an industry-wide tradeshow is a big decision. Through both Jacquelyn’s look and her pitch at the event, she showcased her creativity, confidence and incredible taste level. I knew then that she was our next Spotlight model.
Jacquelyn Moore-Hill Refreshes Her Look & Her Decor
One interior designer finds solopreneur success in the wallpaper business by seeing past common definitions of beauty and elevating unconventionally beautiful things. Hear how the shape of a mushroom inspired her approach and how finding her point of view helped her create her best life for her and her daughter.
At first, Jacquelyn Moore-Hill wanted to be “the next Martha Stewart.” Then a trusted mentor told her she needed to figure out what that means to her. Over 100 Pinterest boards later, she set her aim and built wallpaper and print design company JQLYN & CO. She’s garnered attention for signature prints that are uniquely fresh in a market with few new perspectives. Think mushrooms, animal kingdom abstracts, protist cells, and aborigine motifs.
Jacquelyn explains her surprising design inspirations: “Certain things are considered beautiful because that’s what they’ve been considered for so long. There are so many things out there – things not normally considered beautiful. Mushrooms are beautiful. There’s are ones that look like ears or like animals. There’s such a landscape to explore but we often stick with the mundane.”
This fresh perspective is one she instills in her 3-year-old daughter as well. To show her how to seek out new beauty, she makes sure they also travel together. The mother/daughter pair just returned from Kyoto, Japan this spring where they explored design, art and architecture. I’m here to help her get to know the best parts of what she loves and what she loves about herself and she needs to do that actually doing the things you love. Next up? Hopefully Tanzania or Kenya.
When Jacquelyn’s not dreaming about their future safari trips, she’s working full days between the Bronx and Brooklyn. This usually include pulling samples, visiting and taking part in show houses and prepping for client meetings – all in between childcare pick-up and drop-off, feeding her cat and visiting her grandmother nearby. It’s no wonder the designer and single mother says creating this life is what she’s most proud of. “I’m proud that I made a decision to start my business. I’m proud that I committed to it, found sources to sell it and expanded to ecommerce sites,” shares Jacquelyn.
International trade sites such as 1stdibs.com, Wayfair.com and Perigold.com have JQLYN & CO on their radar already. This is a key step towards Jaquelyn’s goal of following in the footsteps of Finnish brand Marimekko and moving into moving into home fabrics and fashion.
When it comes to her own fashion, she’s always focused less on the print and more on the comfort.
“The life of a designer requires that you haul a ton of bags. You have to move. It’s a workout every day – all while looking chic. So I wear classic styles with interesting accessories. It also simplifies my life,” she explains. Clients often see her in an A-line dress with an luxurious cowl-neck sweater layered on top. “I really like my sweaters,” she says with a smile. This minimalist focus has been with her since high school, when she was a self-described “J.Crew girl.” Now she’s upping her game with a personal style that’s classic, sexy and modern. On the Spotlight set, a few pieces met these style guidelines best:
The classic look Jaquelyn loved was the red and white flutter-sleeve dress. “It was pretty but in a different shape,” she shared, calling out the fresh perspective she’s always drawn to.
The sexy look she gravitated toward was the black front-tie top and black lace-up pant. “I would definitely wear that out on a date. Totally,” she reinforced.
When it came to a modern look, she chose the pencil skirt and top. “It’s a perfect outfit for a designer because it has a hint of print to take it up a notch,” she says.
In every look, the sheer joy that Jaquelyn exuded on set showed that she loves what she does and who she is. “Joy has to come from where you naturally derive happiness,” she explains. “It comes from something you could do for hours – when you’re doing it you feel an intense amount of pleasure. You have to do that thing to get to know yourself and find joy in yourself.” This year, Jaquelyn can be seen finding her joy at the pool with her daughter and building her business through partnerships and travel. Hint: Look for a new take on a Hawaiian print after her trip this December!
What was your first ELOQUII purchase?
A pineapple bathing suit. I bought it for a trip to Marfa, Texas and I needed styles that were modern, clean and fun.
Who are your style icons?
Jacqueline Kennedy Onassis because her style is clean, classic and timeless.
Andre Leon Talley, of course.
The brand Balmain for how sexy, clean and modern it is.
J.Lo because she’s edgy but not too edgy. Her style is still wearable.
Diane Von Furstenberg’s style is always a go-to.
Ava DuVernay because she represents a bad-girl yet glamourous African American style
Name a look you’ve felt your best in.
An athleisure outfit that I wore it to my 30th birthday at a resort in the Poconos. I had just run the New York City marathon and I was so into fitness and I was with all my closest friends.
What’s the best advice you’ve received?
“If you want to go fast, go alone. If you want to go far, go with others.”
“When people show you who they are, believe them.”
What trends are you dying to try this spring?
The lace-up jean. I would try it out.
Ready to style your life? Shop Jacquelyn Moore-Hill's favorites from the shoot and all of our newest arrivals for your summer wardrobe refresh!